Emma Raducanu has eight more sponsorships at risk after having major perk taken away

Emma Raducanu is at risk of losing key sponsorships if the British ace is unable to maintain a consistent run of form and fitness. Raducanu has been one of the standout WTA Tour names since bursting onto the scene with her emphatic US Open victory three years ago. But her performances on the court haven’t always matched the hype off it. Since her 2021 US Open final victory, Raducanu has failed to progress past the second round of all her recent Grand Slam appearances – the only exception being this year’s Wimbledon.

As a result, Raducanu has seen one major sponsorship perk stripped away, with reports of car manufacturer Porsche ‘taking back’ the 911 Carrera GTS Cabriolet that had previously been gifted to her. It’s claimed that Raducanu and Porsche are still in partnership, with a spokesperson for the German brand suggesting cars are loaned to partners ‘on occasion’. But it begs the question, how many more deals for Raducanu might be at risk?

It was reported by the Telegraph earlier this year that Raducanu’s registered company, Harbour 6, ‘posted profits of just under £10 million in 2023’. That’s despite Raducanu only managing to bring home less than £200,000 in prize money for the same time period. As such, it’s suggested the majority of her income has been generated by lucrative sponsorship deals with the likes of British Airways, Vodafone, Tiffany, Dior, Evian, Wilson, Nike and HSBC.

While Raducanu is still a high-profile figure brands are happy to work with, should the Brit continue to struggle on-court, sponsorships might be forced into looking elsewhere. Raducanu is at least aware of her recent woes. Speaking after her US Open exit in late August, she said: “I’m just going to go back to the drawing board and train and analyse where I went wrong and try to improve for the rest of the season.

“Obviously, the slams are over for this year, but it’s not actually that long until Australia comes around again.”
“I would have preferred to probably play a little bit more … I think I can learn from it and manage my schedule slightly differently.” Raducanu’s return to the court has taken another blow, with the 21-year-old not involved in the upcoming Wuhan Open, having retired hurt at the Korea Open in September.