‘Super excited’: Golf world erupts over massive Brooke Henderson news

Brooke Henderson confirmed her latest partnership with the Ottawa Senators. The NHL side, hailing from the LPGA star’s hometown, announced the multi-year marketing partnership at a preseason media event on Tuesday. The golfer from Smiths Falls said she was ‘super excited’ to partner with the hockey side.

As part of the deal, the Ottawa Senators logo will be branded on her golf towels and water bottles during tournaments. The golfer and her sister Brittany, who serves as her caddie, will wear the hockey side’s colors at least once per tournament she plays. The 26-year-old, who has 13 Tour titles to her name, will be seen in red, black and gold colors soon at events.Brooke Henderson, who grew up watching the Senators both at the Canadian Tire Centre, said on Tuesday:

“I’m super excited to team up and partner with the Senators. It’s such a cool opportunity. Growing up, I played hockey, I loved hockey, and I always cheered for the Senators, so it feels like a perfect fit. Just being involved with an organization that has world class athletes who, every day, are pursuing their dreams and pushing themselves, I think it’s really neat to partner up with them, and I’m excited to see where it goes.”

The ⚫️⚪️ is going to suit you well @BrookeHenderson

Suffice to say we’re super excited to partner with you too!! pic.twitter.com/s7Q19fKbOZ

— Ottawa Senators (@Senators) September 4, 2024

Notably, the NHL club also released a statement lauding the deal with Henderson.Ottawa Senators owner Michael Andlauer said in the club release:
“We are so happy to collaborate with Brooke on this partnership. Brooke’s spirit, values and determination embody what our Ottawa-Gatineau community is all about.”

Love watching the Olympic Winter Games! Ice hockey and figure skating some of my favourites!! #tbt pic.twitter.com/4eAzUZ9daP

— Brooke Henderson (@BrookeHenderson) February 15, 2018

With the deal, Henderson became the second local pro golfer to enter a partnership with the Senators. Notably, former PGA Tour pro and Ottawa native Brad Fritsch had entered a similar deal with the Senators in 2012. The now 46-year-old was seen donning the centurion logo on his golf shirts and golf bag between 2013-17.
Brooke Henderson’s 2024 season so far
Brooke Henderson holds the record for the most LPGA Tour wins for a Canadian golfer with 13 titles. The 26-year-old’s triumphs include major championships at the 2016 Women’s PGA and the 2022 Evian Championship. She also became the first Canadian in 45 years to win the Canadian Women’s Open in 2018. However, she has had a mixed 2024 season so far.

Henderson is yet to win an event in 19 starts. The Canadian star golfer sits 19th on the 2024 LPGA tour money list with $1,091,294 in winnings.
Listed below is the complete breakdown of Brooke Henderson’s LPGA Tour season (Event-finish-earning):
Hilton Grand Vacations Tournament of Champions: 3rd – $120,174
LPGA Drive On Championship: T16 – $21,585
Honda LPGA Thailand: T9 – $34,100
HSBC Women’s World Championship: T3 – $89,471
FIR HILLS SERI PAK Championship: T27 – $15,179
Ford Championship pres. by KCC: T26 – $19,643
T-Mobile Match Play pres. by MGM Rewards: T9 – $41,936
The Chevron Championship: T3 – $428,976
Cognizant Founders Cup: T35 – $15,966
Mizuho Americas Open: T56 – $8,667
U.S. Women’s Open pres. by Ally: Missed Cut
ShopRite LPGA Classic pres. by Acer: T27 – $12,687
Meijer LPGA Classic for Simply Give: T34 – $18,689
KPMG Women’s PGA Championship: T22 – $105,966
The Amundi Evian Championship: T26 – $63,163
CPKC Women’s Open: T8 – $57,410
ISPS Handa Women’s Scottish Open: T61 – $5,948
AIG Women’s Open: Missed Cut
Notably, Brooke Henderson missed cuts at the U.S. Women’s Open pres. by Ally and the AIG Women’s Open, adding to her struggles for the 2024 season.