“Riley Keough Reflects on Chanel’s Impact in Childhood Debut as Brand Ambassador, Stars in Spring 2024 Campaign”
Keough's relationship with the fashion house dates to 2014.
Riley Keough is Chanel‘s new house ambassador, the brand revealed on Wednesday. The actress and filmmaker, who is the daughter of the late Lisa Marie Presley and granddaughter of Elvis Presley, fronts Chanel’s latest campaign alongside model Rianne Van Rompaey. “I have loved Chanel since I was a little girl,” Keough said in a statement. “The allure of Chanel was very present in my household growing up. To me, the Chanel woman represents so many things — sophistication, elegance, artistry, bold integrity.”
Photographed by Inez and Vinoodh at Villa Noailles in Hyères, France, Keough and Van Rompaey model designs from the label’s spring 2024 ready-to-wear collection. “The images echo the architecture of the villa, playing with the contrast of the interior and the exterior, with transparency and opaqueness, and with the idea of the artistic and eccentric women that spent time there in the past,” explain longtime Chanel collaborators Inez and Vinoodh. “The walled garden with its cutout windows, and the pink living room — as a warm cocoon — felt like the perfect environment for [creative director] Virginie Viard’s women to roam in, sometimes moody and mysterious and other moments bathed in sunshine.”
Erected in 1923 by Robert Mallet-Stevens for Charles and Marie-Laure de Noailles, the villa has close ties to Gabrielle “Coco” Chanel. Marie-Laure frequently wore Chanel couture, while the designer and the couple ran in a noteworthy circle that included creatives like Man Ray, Pablo Picasso, Igor Stravinsky and Jean Cocteau.
Viard’s spring 2024 collection took inspiration from Villa Noailles. Graphic checks and bold stripes nod to the home’s modernist lines and cubist checkered garden, while colorful prints and embroidery reference its vibrant florals.
Keough’s relationship with the fashion house dates back to 2014. The actress has worn Chanel designs at several high-profile events, including the 2024 Golden Globes. Keough is known for her performances in “Zola,” “Daisy Jones & The Six” and “American Honey,” as well as her directorial debut, “War Pony.” Chanel’s spring 2024 ready-to-wear collection is available in boutiques now.
